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In this project It’s Nice That and Dropbox partnered to unravel the mysteries of NFT’s in a series of editorial content. Collaborating with 3d artist Harriet Davey, the series explains the step-by-step process of Harriet creating and minting a collection of her own original medieval themed series of NFTs titled ‘Digital Fairy Tales’.
I was involved in creating the identity for this partnership which was used throughout all of the campaign assets. Working with the in-house creative lead, I drew inspiration from medieval iconography, the Bayeux Tapestry and tarot cards to create the lockup which also took inspiration from Harriet’s NFT, Nimue. In addition, I used analogue methods such as scanning and overlaying to give the assets a more dynamic look. The final lockup also uses the ‘Sprat’ typeface to complement the medieval theme.