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SHIVANI PANCHAL

VANS DIAL 360°

Editorial / Social media / Animation / Identity / Illustration
Project Overview

This project involved a fictional brand extension for our chosen brand, Vans. Working in a group we concluded on a smart watch tailored for skateboarders, Vans Dial 360°. My task as a designer / visualiser in the group was to create a logo and a brand book.  For the second part of the project we worked individually to create an advertising campaign to promote the fictional brand watch and for this I created a poster on how the smart watch will look like. I also created gifs for various social media platforms and a mockup Twitter page / Instagram page for the Vans 360° promotion.

This project involved a fictional brand extension for our chosen brand, Vans. Working in a group we concluded on a smart watch tailored for skateboarders, VANS DIAL 360°. My task as a designer / visualiser in the group was to create a logo and a brand book.  For the second part of the project we worked individually to create an advertising campaign to promote the fictional brand watch and for this I created a poster on how the smart watch will look like. I also created gifs for various social media platforms and a mockup Twitter / Instagram page for the VANS DIAL 360° promotion.

Hero Poster series

VANS DIAL 360° Twitter

VANS DIAL 360° Instagram

VANS DIAL 360° Brand book

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SHIVANI PANCHAL