This project involved a fictional brand extension for our chosen brand, VANS. Working in a group we concluded on a smart watch tailored for skateboarders, VANS DIAL 360°. My task as a designer / visualiser in the group was to create a logo and a brand book. For the second part of the project we worked individually to create an advertising campaign to promote the fictional brand watch and for this I created a poster on how the smart watch will look like. I also created gifs for various social media platforms and a mockup Twitter page / Instagram page for the VANS 360° promotion.
This project involved a fictional brand extension for our chosen brand, Vans. Working in a group we concluded on a smart watch tailored for skateboarders, VANS DIAL 360°. My task as a designer / visualiser in the group was to create a logo and a brand book. For the second part of the project we worked individually to create an advertising campaign to promote the fictional brand watch and for this I created a poster on how the smart watch will look like. I also created gifs for various social media platforms and a mockup Twitter / Instagram page for the VANS DIAL 360° promotion.
VANS DIAL 360° Logo
Hero Poster series
VANS DIAL 360° Twitter
VANS DIAL 360° Instagram
VANS DIAL 360° Brand book
