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SHIVANI PANCHAL

VANS DIAL 360°

Editorial | Social media | Animation | Identity |Illustration

This project involved a fictional brand extension for our chosen brand, VANS. Working in a group we concluded on a smart watch tailored for skateboarders, VANS DIAL 360°. My task as a designer / visualiser in the group was to create a logo and a brand book.  For the second part of the project we worked individually to create an advertising campaign to promote the fictional brand watch and for this I created a poster on how the smart watch will look like. I also created gifs for various social media platforms and a mockup Twitter page / Instagram page for the VANS 360° promotion.

Project Overview

This project involved a fictional brand extension for our chosen brand, Vans. Working in a group we concluded on a smart watch tailored for skateboarders, VANS DIAL 360°. My task as a designer / visualiser in the group was to create a logo and a brand book.  For the second part of the project we worked individually to create an advertising campaign to promote the fictional brand watch and for this I created a poster on how the smart watch will look like. I also created gifs for various social media platforms and a mockup Twitter / Instagram page for the VANS DIAL 360° promotion.

VANS DIAL 360° logo

VANS DIAL 360° Logo

TIME FOR ACTION gif
VANS DIAL 360° poster VANS DIAL 360° POSTERVANS DIAL 360° poster

Hero Poster series

Illustration of a walking traffic cone

VANS DIAL 360° Twitter

VANS DIAL 360° Instagram story postVANS DIAL 360° Instagram story postVANS DIAL 360° Instagram story postVANS DIAL 360° Instagram story post

VANS DIAL 360° Instagram

Illustration of a watermelon standing
Photograph of VANS DIAL 360° brand bookPhotograph of VANS DIAL 360° brand bookPhotograph of VANS DIAL 360° brand book

VANS DIAL 360° Brand book

Illustration of a megaphone skateboarding
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SHIVANI PANCHAL